The Hybrid Publishing Handbook

Everything I Wish I’d Known Before Writing, Producing, and Marketing My First Book

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About The Handbook

What does a first-time author need to know to make a splash with their book? Bestselling author Urs Koenig reveals how he succeeded with a hybrid publisher—and how you can too!

When executive coach, keynote speaker, and former UN peacekeeper Urs Koenig decided to write a book, there were many options available. Lacking the large platform that most traditional publishers require and recognizing that he wasn’t well-equipped to self-publish a professional-quality product, he turned to hybrid publishing to write, produce, and market a great book his way. 

The Hybrid Publishing Handbook takes readers step-by-step through Urs’s experience of publishing the bestseller Radical Humility and reveals the answers to these key questions:

  • How do I maximize both return and impact?

  • What is the process for writing, editing, designing, and recording a high-quality book?

  • How do I obtain high-profile testimonials?

  • What are the steps to a successful book launch (including bestseller campaigns, reviews, branding, social media, retail and media outreach, and more)?

  • Where can I find resources that will make all of this easier?

  • How long will all of this take?

  • What does a successful launch look like after six months?

Packed with both high- and low-level practical advice as well as ready-to-use, cut-and-paste templates and strategies applicable for all publishing situations, The Hybrid Publishing Handbook is an essential guide for any first-time author.

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Meet the Author

Urs Koenig is a former United Nations military peacekeeper and NATO military peacekeeping commander, a highly accomplished ultraendurance champion, a widely published professor, and a seasoned executive coach and keynote speaker with more than three decades of experience helping hundreds of leaders and dozens of executive teams across four continents unlock new levels of achievement. 

He is also the bestselling author of Radical Humility and the founder of the Radical Humility Leadership Institute and speaks frequently on the topic of leadership to corporations and associations across the globe. His message of Radical Humility in leadership has inspired teams from across the spectrum, including Amazon, Starbucks, Hewlett Packard, the Society of Human Resource Management, the University of Melbourne, and Microsoft.

He holds a PhD in geography and a Master of Science from the University of Zürich, Switzerland, and an MBA from the Australian Graduate School of Management. He lives with his two sons in Seattle, Washington.

A Personal Note from Urs:

Writing, producing, and marketing Radical Humility: Be a Badass Leader and a Good Human has been one of the hardest and most challenging things I have pulled off during my career. It also continues to be one of the most gratifying ones. And I couldn’t have done it without the many people who supported me along the way.

This free handbook is a way to give back to all of you -  my community -  and provide support and resources for my fellow authors.

I humbly hope that theHybrid Publishing Handbook serves as a helpful resource for anyone who embarks on this crazy, fun, exhilarating, challenging, and wonderful book journey.